People have a very hard time visualizing architectural concept and comprehending how a design would eventually turn out to be.
With advancement of technology, construction has gone digital, architectural presentations have moved from draft tables to desktops and tablets. The computer-generated imagery is now enabling the client to get a holistic understanding of a space or building even before investing in the resources to make it a reality. Facilitating this kind of imagery provides an edge to the designer, bringing about clarity in the design discussions with the client and many other benefits.